Accounting Vs Marketing, Which One Should I Study?

Accounting Vs Marketing, Which One Should I Study? (Solved & Explained)

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Accounting Bubble Gum

Thinking about what to study?

Considering a career in either Accounting or Marketing?

Both Accounting and Marketing play an important function within any business.

Accounting focuses on the internal financial affairs of a business.

While Marketing focuses on goods or services and how they interact with customers.

So should I study Accounting or Marketing?

Studying either Accounting or Marketing will set you up for interesting careers and in-demand careers.

Both Accounting and Marketing careers are popular with college students because they are versatile fields offering interesting, fulfilling career paths with good earning potential.

Accounting and Marketing jobs are like apples and oranges.

In companies that sell products or services, marketers are the creative, driving force behind sales.

Accounting Bubble Gum

Accountants keep track of company resources and produce reports that assist managers in making smart financial decisions

You should consider studying Accounting if you enjoy numbers, crunching numbers, following rules and legislation there is no better occupation for you than Accounting.

In fact, studying for an Accounting degree is one of the safest careers that can be undertaken.

Regardless of the economy, there will always be a need for people with accounting skills.

Career paths typically available by fully qualified Accountants include auditing, business services, corporate, cost, financial, financial control, forensic, funds, insolvency, management, and tax.

If you are ambitious and want to earn the big bucks then turning your attention to become a CFO one day, you will need to be certified as a CA (Chartered Accountant) or CPA (Certified Practising Accountant) after finishing your accounting degree

You should consider studying Marketing if you have an interest in buyer behaviour, strategic thinkers and are a creative type.

Marketers typically spend the working day planning programs to generate interest in products or services.

Most marketing professionals are employed in corporate offices, advertising agencies or regional managing offices.

Career paths for marketing degrees graduates are typically Sales Manager, Marketing Manager, Advertising, Creative Designers, Public Relations, Finance Manager, just to name a few.

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Can an Accountant become a Marketer?

Yes, an Accountant can move into Marketing, it may require additional study or be able to demonstrate an outstanding portfolio of results.

To bolster your educational attributes to land a Marketing role you have several options.

One is to go back to college and perform additional business/marketing studies or perform other studies from other institutions.

Studies from online courses from providers such as Coursera.

They offer fantastic online courses from reputable institutions such as the University of London offering Brand Management course

Or The Strategy of Content Marketing, from the University of California, is another good one.

Is a Marketing Major Hard?

Marketing Major is not difficult, so long as you read the study material to understand how marketing, human buying behaviour and how supply chains work. 

A bachelor’s degree program takes four years. Master’s degree programs and MBAs generally require one to two years.

Subjects will vary between institutions, however, you can expect to learn everything from social media, advertising, digital marketing and campaign planning to consumer behaviour, market research, branding, marketing strategy and data analysis.

If you are wanting to know if Accounting hard at colleague check out the link to the article below

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Studying Accounting Harder than Marketing?

Accounting is harder than Marketing because unlike Marketing it is not intuitive and involves following lots of rules and concepts.

If you’re comfortable with Mathematics and Accounting concepts then studying Accounting shouldn’t be that hard.

For further information on how hard it is to study Accounting see the related article below

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Does Accounting pay more than Marketing?

Accounting pays less than Marketing. The median annual wage for marketing managers was $142,170 compared to Accountant being $73,560

The median annual wage for advertising and promotions managers was $133,460 in May 2020.

According to the Bureau of Statistics, the median annual wage for marketing managers was $142,170 in May 2020.

For those ambitious and focused types, there are higher wages to obtain a such as the Chief Executive officer paying a median annual wage of $185,950.

Marketing jobs easy to get into? (Explained)

Yes, Marketing jobs are easy to obtain, there are plenty of entry-level roles available. Candidates who can demonstrate creative thinking, have Bachelor Degree and have some work experience will be best placed to land a role.

Obtaining promotions can be a challenge with few senior roles being available making them competitive.

This does cause frustration for many experienced Marketers.

According to the Bureau of Labor and Statistics, Advertising, promotions, and marketing manager positions are highly desirable and are often sought by other managers and experienced professionals.

With Internet-based advertising becoming more important, advertising managers who can navigate the digital world should have the best prospects.

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Final Thoughts

You should consider studying Marketing if you have an interest in buyer behaviour, strategic thinkers and are a creative type. You should consider studying Accounting if you enjoy numbers, crunching numbers, following rules and legislation.

Both Accounting and Marketing are popular at College.

For good reason, they offer interesting, varied and in-demand roles that offer healthy wages.

Graduating in either Accounting or Marketing, with roles in demand you will likely obtain a role fairly quickly.

Before you decide to study take the time to understand your strengths, weaknesses and your interests.

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Source 

  • Accountants and Auditors: Occupational Outlook Handbook:: U.S. Bureau of Labor Statistics (bls.gov)
  • Advertising, Promotions, and Marketing Managers: Occupational Outlook Handbook:: U.S. Bureau of Labor Statistics (bls.gov)