Marketing Degree: 7 Things You Should Know

Marketing Degree: 7 Things You Should Know (Explained)

Having marketing qualifications helps open the door to a whole range of job opportunities from Social Media Marketing, Promotions Manager to Marketing Manager.

But before you invest the time and effort into studying marketing there are some things you should know or at least consider.

So let’s discuss 7 things you should know about marketing and studying marketing.

What are the Benefits of Studying Marketing?

The benefit of studying marketing provides a variety of interesting, varied, and well-paying career opportunities.  You will also gain knowledge of how to sell products or services to customers.

Marketing offers a wide variety of career choices for different personality types.

If you’re an extrovert and enjoy working with people, career options include sales, retailing, brand or product management, public relations, and fundraising.

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If you’re more of the analytical type, you might enjoy a career as a market research analyst where you gather and examine data about consumer buying patterns, or possibly an advertising copywriter where you create the sales-oriented text used in advertisements

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Can I Study Marketing without Maths?

No, you don’t need maths to study marketing. There might be some simple maths required to measure several responses or qualified leads, sales conversion that came from a campaign, but that’s about it.

Instead, the skills you need are to be good at storytelling, public speaking, negotiation, copywriting, and consumer psychology.

Maths might also come in handy if you are manipulating data for ads or data mining / big data.

Is Marketing Easier than Finance?

Finance is seen to be harder than marketing. Because finance involves a more complicated mix of subjects such as mathematics and accounting, students struggle.  Marketing is picked up more intuitively than finance, making it easier to learn.

If you are interested in both, consider a major in finance, minor in marketing (or visa versa) or double in both, or major in both.

Or major in finance and learn marketing online.

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Is a Marketing Degree Easy?

A marketing degree is not easy. You will need to study the course material, attend classes and submit assignments. However, the level of ease will be determined by how much effort you put into studying for the marketing degree.

How easy a marketing degree is is also determined by your level of interest and your strengths.

To start marketing at first you have to take a basic understanding of marketing and you have to start implementing those learnings.

Is Marketing a Dying Profession?

No marketing is not a dying profession. Even with the demise of print advertisement the losses with be offset by an increase in online marketing roles.

According to LBS, the overall employment of advertising, promotions, and marketing managers is projected to grow 6 per cent from 2019 to 2029, faster than the average for all occupations.

Advertising, promotions, and marketing campaigns will continue to be essential for organizations as they seek to maintain and expand their share of the market, especially online.

While there are goods and services to be sold, there will always be a need for people with marketing skills and experience. every business needs marketing because without marketing how could the company sell/provide their product/services to the customer.

Without marketing, there will be no leads and it will lead to zero customers.

Whilst the continued rise of electronic media will result in decreasing demand for print advertisements.

The newspaper publishing industry, which employs many of these workers, is projected to lose jobs over the next 10 years.

Despite overall employment declines for advertising and promotions managers, there may be some growth in industries that rely on these workers to create digital media campaigns that target customers through the use of websites, social media, or live chats.

So if you are interested in marketing and considering studying marketing or seeking a marketing role I think it is safe to say that marketing will provide steady employment and opportunities for the foreseeable future.

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How Hard to get a job in Marketing?

It is not hard finding a job in marketing if you have a bachelor’s degree and some marketing experience. Most marketing roles require you to have a bachelor’s degree. So if you do not have a bachelor’s degree or some experience in marketing you may find it difficult.

Entry-level marketing roles can be competitive.

If this is the case, also apply for roles that are similar (advertising, marketing, promotions, or sales) and build up your work experience that can be then used to move into a marketing role.

When speaking with marketing managers they followed this path to become marketing managers.

A bachelor’s degree is required for most advertising, promotions, and marketing management positions.

For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism.

A relevant course of study might include classes in marketing, consumer behaviour, market research, sales, communication methods and technology, visual arts, art history, and photography.

As mentioned above, most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous.

For example, courses in computer science help develop an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for the success of digital advertisements and promotions.

In addition, completing an internship while in school can be useful.

If you are wanting to land a marketing role and don’t have a marketing degree it is still possible to land a marketing role. Might just be more difficult.

The good news is, that, unlike law or accountancy, it is not necessary to have a related degree to enter the marketing profession.

Most employers want to know if you can do the job. So you need to be able to demonstrate knowledge, skills, and ability.

So how do you obtain the skills you ask. The good news is there is plenty of information online or marketing books in your local library.

Another sounds option is to study online through the likes of Udemy.

Try and find a course from a reputable institution and pay the additional cost for a certificate of completion, this can be used to show the prospective employer.

To obtain experience, seek experience in sales or advertising roles that can be used to demonstrate experience and skills to a prospective employer.

If you are seeking a career in marketing, a marketing degree is not useless.

A bachelor’s degree is required for most advertising, promotions, and marketing management positions.

These managers typically have work experience in advertising, marketing, promotions, or sales.

A marketing degree offers a varied, satisfying career that offers high wages ranging from $50k to $250k per year.

Final Thoughts

A career in marketing offers a varied, interesting, and well-paying career.

It is also a dynamic role with the ever-changing nature of technology.

At so the end of the day there is a lot to like about marketing.

As with any career that you want to pursue, analyze yourself and your strengths and weaknesses, seek career counselling, speak with your friends and family to get their feedback and thoughts before deciding which major you want to pick.

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