Can Marketing Be Self Taught? (Must Read)

Are you considering a career in Marketing or wanting to start up a freelancing business.

Wanting to know if it can be self-taught?

In this article, we will discuss topics related to teaching yourself Marketing?

Can Marketing be self-taught?

Yes, Marketing can be self-taught, ideally through a reputable course. There are numerous courses and online material for self-teaching.

Unlike Accounting or Law, you  do not need to have a degree to be a Marketer


Some Marketers only have high school qualifications.

That being said having a Marketing qualification will help you understand Marketing and also help land a Marketing job.

So now I have answered the main question, we’ll explore the main queries relating to self-learning Marketing, including some easy ways to learn Marketing online.

How long does it take to self learn Marketing?

Studying Marketing can take anywhere between a few weeks to 2 years depending on the length of the course.

Learning the basics of Marketing will only take a short amount of time, however, Marketing always evolving with technology so you will never stop learning.

That can be learned through an online course or a Bachelor’s degree in Marketing which will take up to 3 years.

Online courses take a matter of weeks depending on how many subjects you take on.

Is Marketing hard to learn? (Solved & Explained)

The basics of Marketing is not hard to learn. Marketing at its core is understanding the 7 Ps.

The 7 Pa being Product, Place, Position, Promotion, Process, People and Physical Evidence.

Combining these different marketing tactics to meet your customers’ needs and wants is known as using a ‘tactical marketing mix.

So at the end of your course should have an understanding of Marketing concepts and how to apply them.

Here is a simple description of what Marketing is all about.

Marketing is best described as the process of planning and executing the conception, pricing, promotion and distribution of your ideas, goods or services to satisfy the needs of individual consumers or organisations.

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What is the easiest way to be a Self-Taught Marketer?

To become a self-taught Marketer, there is plenty of free accessible material online available to learn booking without the need to get a college degree.

1. Coursera

Coursera offers 1921+ Marketing courses. Some are introductory courses, others are more specialised in training for Google Analytics for example.

If you are interested in SEO there are 30+ courses.

The courses are available at the certificate, specialization, or degree level

The average time to complete a course in four weeks and the cost is usually less than $100 including the certificate.

The specialization courses range between $39 and $79 per month and take four to six months to complete.

The degree programs take one to three years to complete and can cost up to $25,000.


Then there is Youtube that has thousands of videos on Marketing and SEO.

You do have to tread carefully with YouTube as many videos offer poor and outdated advice.

3. Online Universities

Various respected universities offer online bachelor’s and master’s degrees.

The University of Phoenix offers certificates and degrees in more than 100 programs including bookkeeping

Western Governors University, an online university, offers degree programs in various fields including business.

The business program consists of a bachelor’s and a master’s degree in accounting.

Final Thoughts

So yes you can teach yourself Marketing.

In fact, it has never been easier to self-teach yourself Marketing, with a huge amount of material online at an affordable price.

With any course, to be the successful best start of learning and mastering the basics, including understanding the terminology.

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